Marketing

They’re not changing their brand!

Not long ago there was a big announcement that a Barbie Doll was created in the likeness of film director Ava DuVernay. There was a great number of congratulatory social media posts as Ms. DuVernay is not just a female film director, but a woman of color. But mixed in with the congratulatory posts on social media, were posts from

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10 Marketing tips to help get your message to the masses!

10) Who is your target market? Who is your message or product geared to? 9) Research the habits of your target market. When are they online, when are they not online? How old are they? Where do they live? What is their marital status, how many children do they have, does this matter to your business, the product you are

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My element

I love to sing.  My family loves music.  My mother sang soprano and tenor in the church choir for many years.  My maternal grandfather played banjo so well he was in several competitions.  Although he has gone to Heaven, I can still hear his music in my head.  Most of my uncles, my brother, my oldest nephew, and one or two of my aunts, play guitar.  Music, singing, runs in our

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